Customers who watch explainer videos are more likely to purchase the products or services the business sells. However, businesses need to come up with a personalized video explainer to exploit it fully. Explainer video services can help businesses in this regard. Put differently, businesses can always count on explainer video companies regarding personalization.
In this post, we shall tell you how to create tailor-made video explainers with the aid of explainer video companies.
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Video Personalization with the Aid of Creative Explainer Video Services
To create a personalized explainer video for your business with the aid of explainer video companies, do the following:
1. Understand Who Your Target Audience Is
You cannot create a personalized video for your business without knowing your audience. Therefore, you must understand the behavior and purchasing patterns of the audience.
Besides, the business needs to know what triggers its customers to purchase. Knowing your target audience is important, and you should understand your audience before you partner with an explainer video company.
You must understand the personality and characteristics of your customers to fully utilize Animated Explainer Video Services for your brand or business. You may include colorful elements with idiosyncratic jokes and lively background music in your video based on your audience’s background.
Not to mention, creating a personalized video for your business depends on your audience’s preferences and values. Moreover, you must understand your audience’s problem to portray your product or service as the solution in your video. If you can convince your audience with your video, they are more likely to watch it and make a purchase.
2. Keep Your Video Simple
If you have watched the best explainer videos, especially animated ones, you would have noticed they are simple. Keeping your explainer video simple will help you effectively communicate your message to the audience. Not to mention, all of us love things that are simple to do. By the same token, you should ensure you do not bombard your video with tons of information.
Besides, loyal customers won’t prefer watching or sharing videos with others that are complex. Therefore, you should keep your video around a particular product as the solution to your audience’s problem. Make sure your customers understand from the beginning of your video what it is all about. Defining the audience’s problem at the start of the video and keeping it simple will surely help.
3. Optimize Your Video Time
A picture is worth a thousand words, which means your 1-minute explainer video could be worth 1.8 million words. Ideally, you should keep the length of your personalized explainer video between 1 to 2 minutes. It is also what professional explainer video services recommend. Professionals recommend such a time limit because promotional custom-animated explainer videos work best as a teaser.
Not to mention, the purpose of your personalized video for business is to educate the audience effectively. Longer videos generally fail to communicate a business message, unlike shorter videos. Therefore, you should keep the length of your video explainer short to educate your audience effectively.
Also, keep in mind that the purpose of your video is to encourage customers to take the right action. So, end your video with a CTA (Call to Action). For instance, you may end the video with your contact information.
4. Come up with a Killer Script
If you can create a killer script for your personalized video alone, create it. Further, you can count on an explainer video company to create it. You cannot create it on your own.
Furthermore, there are various aspects to consider while creating your video. One of those aspects is the length of a script for your video. If you create a 90-second video, keep your script around 200 words.
Moreover, you do not need loads of content to create a 1 to 2-minute video. Besides, many experts believe 150 words are enough for the script for a 1-minute video. You will need to divide your script into four sections for video production, which we have mentioned below:
- The Problem (Your Audience Is Facing)
- The Solution (What the Audience Can Do)
- How It Works (Your Product or Service)
- A CTA
Nowadays, consumers are forgetful, yet they are not forgiving of bad videos. Therefore, you have to make sure the script of your video is not bad. You can make your script attractive to the audience if you use storytelling.
Not to mention, stories engage and allow businesses to show the human side of their company. Further, they help businesses create a strong bond with the audience. Therefore, you should exploit storytelling to create an explainer video that stands out.
How to Find an Explainer Video Company to Create Personalized Video Explainers
Now you know what you need to do to create a personalized video. It is time you knew how to find an explainer video company to create a brilliant video explainer. To create an excellent explainer video for your business, you must choose the right company for video production. Besides, the best explainer video services have an excellent reputation and vast experience in video production. Moreover, you must understand how different types of explainer video companies work.
Some companies are full-service, which can help you complete your video from beginning to end. Some of them may only aid you in coming up with the animation for your project. Knowing your needs and budget beforehand will help you decide which company to choose.
In any case, working with a full-service explainer video company is more beneficial for you, though it costs more. Put differently, you can expect a higher return on investment if you work with a full-service explainer video company.
Exploring different video explainer companies will help you decide the best one for your project. Besides, the best explainer video company will clearly understand your needs plus create a video tailored to your needs.
Prominent Benefits of Creating Personalized Explainer Videos
Here are the prominent benefits of creating personalized explainer videos for your business:
- Increased Conversions
- Better Product Promotion
- Stimulate Customers’ Interest in Your Brand
- High Video Shareability
- Increased Brand Awareness
Ways You Can Capitalize on Your Personalized Video Explainers
Here are some of the best ways you can capitalize on your personalized explainer video:
- Use your video at a bustling trade show.
- Capitalize on your email marketing campaigns with your video.
- Place the video on the homepage or landing page of your website to enhance the user experience on your website.
- Share your video on popular social media platforms.
Conclusion
Customers are more likely to purchase the products or services of the business after watching an explainer video. Video personalization with professional explainer video services can help businesses exploit their explainer videos. Knowing the audience in advance, keeping the video simple, and using an engaging script can help companies create brilliant personalized videos. Moreover, businesses need to choose a reputable explainer video company for video production. It will aid them in creating a one-of-a-kind video explainer. Lastly, the benefits and uses of explainer videos are diverse; thus, video explainers are a good investment for businesses.
Frequently Asked Questions
Q1. What Are the Benefits of Creating Personalized Explainer Videos for Businesses?
A1. Here are the benefits of creating personalized explainer videos for businesses:
- They work better than text.
- In addition, they are highly shareable.
- They effectively describe the products or services of businesses and let the audience understand a business message quickly.
- Most importantly, they help businesses win conversions.
Q2. What Is the Importance of using an Explainer Video?
A2. The important usage of an explainer video is to educate the audience. It often makes businesses or products more accessible, which eventually encourages customers to make purchases.
Q3. Who Needs Explainer Videos?
A3. Online businesses, in particular, need explainer videos. They need such videos to demonstrate to a massive audience how their products or services work.
Q4. How Effective Are Explainer Videos?
A4. Humans can digest visual information 60000 times faster than text. For the same reason, explainer videos are a powerful tool for businesses to communicate complex messages. Besides, they allow businesses to get their business message across in a short time. Because of their conciseness and fascinating nature, explainer videos prove very effective for businesses.
