Why does a brand make a commercial video? And what are its benefits? This question might boggle many minds. And the answer is simple which is that it connects the audience and increases the trust of the brand. And if you are here then it means that you are aware of the importance and benefits of it. So, let’s jump into the process of what you are here. Let’s see how to make a commercial video.
Table of Contents
Experience is Necessary
I am not talking about having years of professional experience. It is just telling you that you should have a little bit of knowledge of how the process is. And for that, you have to contact a commercial video animation agency. No matter how big the brand is or how expensive your camera is.
Because the only way to reach somewhere is to start approaching it. And the best way to get the knowledge of anything is by actually doing it. You can take any small bakery or shop to start your journey.
What Does Your Client Need
You can’t implement an idea just because you like it, and you think it will work. No, it’s not going to work. Because of making the perfect commercial video. You should do proper research about what the clients want and how you are going to convey it. And for that, you can research their brand’s old commercials and assess what kind of commercial videos the client approves. This will give you a proper overview of the choice of the client.
Find out the distinct element that makes them differ from other competitors. What are the goals of the brand and how do they want to portray?
Knowing the Target Audience is the Key
A commercial video will not make the required impact on the audience if the video creator doesn’t know the audience of it. The video creator has to look for the previous campaigns. And what is the target audience of the brand? Like age, gender, and location. and every other fact, figure, and data.
You should add the colors, themes, and objects and you have to do the editing according to what the audience loves to see. And by seeing their past campaigns it will show you. That is how they usually target their audience.
Understand the Brand and Its Message
This is one of the most significant parts of marking a commercial video. And you have to see all the previous campaigns, ads, and marketing posts to understand their voice and the tone to connect with the audience.
You should study the whole design like the structure, image, font, text, and colors because all these things matter. And you also have to see the point where the brand emotionally targets the viewer. So, you will understand the main message and the way of communication. Because this will be very helpful for you to make the next commercial video. And to get the perfect point of view you should have as much deeper information as you could get. That is why you can show the value, priorities, and features more creatively and beautifully.
The Process of Pre-production
Now, that you have gathered all the information and you know the targeted audience, you have completed your research and know what the client wants. So, now is the perfect time to start the pre-production process.
Scripting and Storyboarding
Write the script and keep in mind all the things that I have mentioned before. Because if you miss any of this then the commercial video will not get you the perfect results that you wanted.
After completing the whole script, you have to do the storyboarding of the scenes. And this will make it easier for the director to know how to get the shot. And what will be the camera angles, the lightning, the objects in the scene, and every movement?
The lighting and Camera Setup
Now, you should start placing your lights and cameras according to the storyboarding that you did before. And placing all the objects that are in the commercial video.
Shoot The Video
You have placed the cameras, lighting, and all the other important things. So, now it is time to shoot the commercial video. But before shooting the commercial video make sure that all the things are in their right place where they should be. And then manage the crew or staff according to the scene. Shoot the video and take all the time that you want. But do as much quick as you can.
After shooting the video, show it to the client and get his review. If he is satisfied, then you can edit it for the final video. Otherwise, edit or improvise the parts. Maybe the client himself is not present there then show his manager. And after his approval continue the process of editing.
Focus on all the details of the scenes and make sure that the scenes are performed perfectly. Do the scenes again edit the video and keep an eye on the detailing of the animation. And tell the editor to improve it more.
Conclusion
The commercial video is a way to market and product or brand. And reach the desired audience. But to make it a person should follow some steps to ensure the perfect quality of the commercial video. First, you should get a little bit of experience to know a little bit about the process, then research the audience, the brand, and their previous campaigns. Then write the script and create its storyboards after that set up the lights and camera, and then shoot the whole video. And show it to the client and after the approval edit the video and give it to the marketing and production team.
